your privacy and

Privacy Statement

This Privacy Statement was last amended on 01 May 2018.

We are aware that you have confidence in us. We therefore see it as our responsibility to protect your privacy. On this page we will let you know what data we collect when you use our website, why we collect this data and how we improve your user experience. This way you understand exactly how we work.

We do need information from you to help you as best as possible. Which data is involved and what for  you can read below. You can also see what your rights are, who has access to your data and how long we keep your data.

This privacy policy applies to the services of† You should be aware that is not responsible for the privacy policies of other sites and sources. By using this website you indicate that you accept the privacy policy. respects the privacy of all users of its site and ensures that the personal information you provide is treated confidentially.

What do we use your data for? processes your data in compliance with all applicable privacy laws. In doing so, we naturally take into account the basic principles of data protection law when processing personal data. That is why, in principle, we only process your data for the purposes explained to you in this privacy statement or passed on when collecting the data. This is primarily data for the processing and delivery of a purchase, personalization and further development, as well as the security of our services. In addition, we use your data within the framework of strict European data protection legislation, but also for other purposes such as product development, scientific research (especially in the field of machine learning, artificial intelligence and deep learning) and market research, to improve business processes, a tailor-made design of our services and for personalized advertisements.

We need data from you because of the contractual agreements between you and when purchasing a product and your right to warranty. This applies to:

- Ordering a product
- Delivery
- Returns & repairs
- Contact with customer service

In addition, we can use your data for 'legitimate interest'. This means that we want to provide all our customers with the best possible personal service. We always think of your privacy. This is true for:
- Reviews & customer satisfaction survey
- Contact our customer service
– Visit to the website
- E-mail
- Personal advice
- Actions
- Social media
- Security and wifi

We may also have a legal obligation to use your data, for example when we suspect fraud. But also the retention obligation of the tax authorities with regard to our administration. And sometimes you have given us permission to use your data, for example when you want to order a personalized product.

Your personal data will be transferred securely, ie encrypted. That applies to your order. We use the encryption system SSL (Secure Socket Layer) for this. In addition, we protect our websites and other systems through technical and organizational measures against loss, destruction, unauthorized access, alteration or distribution of your data by unauthorized persons.

Who has access to your data

When you register for one of our services, we ask you to provide personal data. This data is used to perform the service. The data is stored on secure servers of or that of a third party. We will not combine this information with any other personal information we have. For our services it is sometimes necessary to pass on your data to other parties if this is really necessary for our services.

This concerns these parties: delivery partners, payment partners and the parties that collect our reviews (Webwinkelkeur). After all, our delivery partner must deliver your order to the right address. Parties such as Google come into the picture as soon as we show you targeted advertisements, for example based on your interest in certain products. In suspicious situations, we are required to share customer data with government agencies.

We never sell your data to third parties.

Retention of your data

When you send e-mail or other messages to us, we may keep those messages. Sometimes we ask you for your personal details that are relevant to the situation in question. This makes it possible to process your questions and answer your requests. The data is stored on our own secure servers or that of a third party within the European Union. We will not combine this information with any other personal information we have.

We do not store and use your data longer than necessary. Then we delete all data we have from you. Or do we use your data anonymously, because we need certain data for internal analyzes and reports such as the value of your order.

How does that work in practice? We adhere to certain periods, after which we delete your data. It is about this data:

From the Tax Authorities, we have to keep our records for 7 years with your invoice, payment and order details. After that, we only use anonymous data for internal reports. You must also keep the invoices of your purchases well, for example for your warranty.

We keep data that we use to prevent fraud for a long time. Not nice, but necessary.

Advertising and market research, data analysis

We use your data, also in the context of data analyzes, for advertising and market research. In doing so, we aim in particular to achieve the following goals:
- the classification of different target and user groups in connection with market research (user segmentation)
- understanding the different target groups and their corresponding shopping habits and interests
- gaining insight into the demographics, interests, purchasing habits and what the products are used for of our users
- early recognition of trends in fashion and online shopping
- the sending of ad retargeting via facebook and google shopping / adwords to existing customers
- the planning, implementation and follow-up of advertising that meets the interests of the targeted target groups (personalized advertising)
- insights into how our services are used (usage analysis)

Depending on the purpose, we use the data stored with us for the data analyzes. For example, for analysis of the purchasing behavior of our users, we use aggregated (coded), statistical, de-personalized (anonymised) profile data as well as purchase data and device and access data, in order to be able to find out and analyze the purchasing behavior by means of data analyzes. In this way we receive anonymous information about the general usage behavior of our users.

Device and access data

We use your data for the provision of the websites of . In addition to the device and access data that arise with each use of this service, the type of data processed as well as the processing purposes mainly depend on how you use the functions and services made available for our services. In addition, we use the data generated when using our services to find out how our online offer is used. We use this information, among other things, in connection with shopping personalization, to improve our services as well as for personalized advertising. In principle, we collect all data that you provide directly via our services.

With every access to our servers and databases, device and access data are created, which are recorded in so-called server log files. The IP address contained therein will be anonymized at the end of the respective session, as soon as the storage is no longer required for the functions of the respective website to be available.

Social media plug-ins

In our different webshops you will find social media plugins ("Plugins") from different social networks. With the help of these plugins you can, for example, share content or recommend products to others. The plugins are disabled by default and therefore do not send data. By clicking on the plug-in (for example facebook) you can activate it.

The plug-ins can also be disabled with one click. When the plug-ins are activated, your web browser establishes a direct connection to the web servers of the respective social network. The content of the plug-ins is transferred directly from the social network to your web browser and integrated into our website from this browser. By linking the plug-ins, the social network receives the information that you have visited a certain page of opened and in this way collects your device and access data. Even when you are logged in to a social network, your webshop visit is linked to your account of the relevant social network. The purpose and scope of the collection, further processing and use of the data by social networks as well as your respective rights and setting options to protect your privacy can be found in the privacy provisions of the respective network or the websites. The social media plug-ins that are listed on our webshops are as follows:


Website Cookies

Our websites use cookies and a cookie notice. It is not mandatory to accept the cookies when visiting We would like to inform you that our website can only have limited functions if you do not accept the cookies. In your web browser you can set that the storage of cookies is only accepted if you agree.

Thanks to cookies, you don't have to enter or download the same information every time you come back to us. Nice and handy! In addition, cookies help us understand how you use our site. And how we can make the website better and more customer-friendly. We also use cookies for marketing purposes.

Delete or disable cookies

You can of course also disable our cookies and JavaScript. Keep in mind that our websites do not work optimally. How to disable or delete cookies is explained in your browser: Chrome, Firefox, Internet Explorer, Edge, Safari (iOS), Safari (macOS).

Which cookies do we use:

Statistical cookies:

Measure every day by collecting data to improve our websites and our range for you. With your anonymized help, we can gain the knowledge to make the websites better every day. These cookies can be blocked without affecting the navigation and operation of the website.

Google Analytics
Purpose: with Google Analytics we measure how you use our webshops and how you found us. We use this knowledge to improve our sites. Without this cookie we will miss your data. As a result, we do not see how you use our sites and you will have to wait longer for improvements.
This cookie comes from Google and is deleted after a maximum of two years.
Google does not share anonymous data with third parties.

Google Ads
Purpose: this cookie ensures that we can see through which partner site (s) you visit our webshops, for example via Google AdWords. Without this cookie we will miss your data. As a result, we do not see how you got to our websites and you have to wait longer for improvements.
This cookie comes from Google and is deleted after a maximum of two years.
Google does not share anonymous data with third parties.

Marketing cookies:

We use these cookies for marketing purposes. This way we can send you offers that you are really waiting for. Think of offers via social media. . These cookies can be blocked without affecting the navigation and operation of the website.

Google Analytics Remarketing
Purpose: with Google Analytics we measure how you use our webshops. This way we can help you choose the product that suits you best. And to show you offers of products you may be interested in. Without this cookie you will miss personal recommendations on our websites and in general on the internet.
This cookie comes from Google and is deleted after a maximum of two years.
Google does not share anonymous data with third parties.

Purpose: the Facebook cookie sees which products you are viewing. This way we can show you relevant advertisements on Facebook. Without these cookies you really miss personal offers.
This cookie comes from Facebook and is stored for a maximum of 2 years.
Facebook does not share information with third parties.

Edit / unsubscribe communication

Of course you can always adjust your data or have it removed. Or get access to your personal data and receive a copy. No problem of course. You can contact us by post or e-mail. See the contact details below.
We may request additional information from you to establish your identity. We want to make sure that it is really you. We also do this for unclear requests.

Questions and feedback

We regularly check whether we comply with this GDPR privacy policy. For questions or complaints about your data and the protection of your privacy, you can contact the Data Protection Officer of

By email: Attn Data Protection Officer

When you are not satisfied with how deals with your privacy, you can contact the privacy authority.